LETTERS TO THE EDITOR
Posted on
by Chief Marketer Staff
TAKING IT TO THE BANK
Nice story. Well told. And soooooo true (Loose Cannon, July).
Banks are a rich source of stories like this — I’ve just been through one. I think they get so invested in automation that they forget that ultimate customer interface turns out to be a human being, not an ATM.
Arthur Einstein
Vice President, Marketing
LoyaltyBuilders.com
Stamford, CT
Loved the column!
My new response when a teller, clerk or manager says [“We get a lot of people threatening to close their account”] will be:
“You probably don’t hear it too often from someone who hosts two radio shows, publishes three newsletters with more than 100,000 readers and who writes a column at Entreprenuer.com.”
Mark Amtower
Amtower & Co.
Highland, MD
