If you haven’t yet heard enough from the two candidates for president, this article will be of interest because it puts a different spin on the repetitious, heated campaign rhetoric.
It takes a look at who is winning the brand battle—Donald Trump or Hillary Clinton—while passing some lessons along that marketers can put to good use in their own branding battles.
The author, Ken Danieli, the principal of Danieli Consulting, opines on how differently each candidate’s marketing strategies have been developed and pushed out and why Hillary Clinton doesn’t have the “50-point lead she says she deserves” while most Americans can recall Trump’s “Make America Great Again,” slogan. Read the article …
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