The retail media network space is booming, with advertisers projected to spend $45 billion on the channel this year and more than $100 billion by 2027. In light of this, brands rich in first-party data sets might consider launching their own networks. (Check out our deep dive with The Home Depot about its own offering here.) The space is crowded, though, and requires plenty of strategic planning. Here are five key steps, according to a piece in Multichannel Merchant, to consider before taking the plunge.
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