LATIN CONNECTION

Posted on by Chief Marketer Staff

SFX Entertainment, New York City, acquired 50 percent of Cardenas/Fernandez & Associates, Inc., a Chicago-based event marketing company that specializes in programs targeted to Hispanics. The deal will allow SFX’s sports and entertainment marketing businesses to tap into the expanding Hispanic market, while letting Cardenas/Fernandez leverage SFX’s resources to provide a greater array of entertainment sponsorships.

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