(Multichannel Merchant) A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.
New York-based Redcats, the U.S. division of French conglomerate Pinault-Printemps-Redoute (PPR), for several years had a licensing agreement to use the Lane Bryant Catalog name. But the rights to Lane Bryant revert back to Charming Shoppes, the Bensalem, PA-based retailer that has owned and operated the Lane Bryant stores since 2001, in October 2007.
Redcats chairman/CEO Eric Faintreny says that the name change for Lane Bryant had been thoroughly discussed during the past 18 months.
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