Lands’ End has entered into a three-year licensing deal with the National Hockey League to produce an exclusive line of apparel featuring NHL logos.
Called the national Hockey League Collection, the line is the result of customer requests for NHL apparel, the firm said. The NHL deal is the third such licensing program for the Dodgeville, WI-based catalog and retail firm after the Major League Baseball collection, launched in June, and the Alumni collection, which debuted in September 2001.
Many of Lands’ End’s best selling women’s and men’s clothing are available with embroidered logos from all of the 30 NHL clubs.
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