Lake Group Media Inc., has been tapped to manage the postal and e-mail files for TheStreet.com, starting Dec. 1.
There are 1 million opt-in e-mail and 316,000 postal records in the list. TheStreet.com provides proprietary financial commentary, analysis, research and news.
Members provide their name, address, telephone number and investment interests. They have the option of unchecking a box to that asks if they want to receive communications from TheStreet.com about products and special promotions. Nearly 90% of subscribers are men. Some 86% of them have an investment portfolio worth more than $100,000 and 88% have purchased on the Web in the past six months.
Selections include investor type, investor style, income, job function, industry, gender, state, SCF and ZIP. The e-mail addresses are priced at $250 per thousand, and the postal records cost $145 per thousand. The former manager was MeritDirect. Usage was not available at press time.
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