KnowledgeBase Offers Charitable Database
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by Chief Marketer Staff
KnowledgeBase Marketing Inc., Houston, TX, has made available the Charitable Contributors database totaling more than 88 million names. Compiled from direct response as well as survey and product registration cards, the list features individuals who will likely contribute to a charity of interest and their projected donation amount.
In addition, KnowledgeBase is offering demographic and lifestyle selects from AmeriLink, its national consumer database. They include: census data, donors’ estimated income, Nielsen code, marital status, type of residence, and height and weight.
The file is available at $45/M.
KnowledgeBase Marketing is a division of New York’s Young & Rubicam, an advertising, database marketing and public relations company.
