Kmart Corp., Troy, MI, and Kraft Foods’ Nabisco Biscuit Division, Parsippany, NJ, team up for the third time for the Legends of Baseball sweeps, which offers a grand-prize “game” against former Major League Baseball stars Steve Garvey, Ken Griffey Sr., Brooks Robinson, George Brett, Dave Parker, and Ozzie Smith.
Shoppers enter the sweeps via mail (with entries obtained in-store) or at kmart.com. The promo runs through July 23; the winner fields a team of 10 friends for a game in his hometown. Weston Sports & Entertainment, Plantation, FL, takes care of execution and fulfillment.
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