Kids Still Care About E-Mail: Survey

Posted on by Chief Marketer Staff

Sure, instant messaging and social networks are the communication channels of choice for the 18 to 25-year-old set. But many are highly receptive to permission-based commercial e-mail, according to research from marketing services firm Epsilon. WHAT TYPES OF OPT-IN E-MAIL OFFERS WOULD THEY BE OPEN TO RECEIVING MORE THAN ONCE A DAY?

Online merchants 34%
Entertainment 32%
Sports 28%
Offline retailers 26%
Electronics 21%
Telecommunications 21%

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