Sure, instant messaging and social networks are the communication channels of choice for the 18 to 25-year-old set. But many are highly receptive to permission-based commercial e-mail, according to research from marketing services firm Epsilon. WHAT TYPES OF OPT-IN E-MAIL OFFERS WOULD THEY BE OPEN TO RECEIVING MORE THAN ONCE A DAY?
Online merchants |
34% |
Entertainment |
32% |
Sports |
28% |
Offline retailers |
26% |
Electronics |
21% |
Telecommunications |
21% |