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Justin Timberlake +Sauza Tequila=Sales

Justin Timberlake +Sauza Tequila=Sales

Posted on May 6, 2014 by Chief Marketer Staff

Nathalie Tadena (Wall Street Journal)

Timberlake901 Justin Timberlake is in a deal with Beam to rebrand Sauza Tequila with a purely digital campaign. He made and named the new brand he will be the spokesperson for, Sauza 901 (901 is the area code of his hometown, Memphis, TN).

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