Justin Timberlake +Sauza Tequila=Sales

Nathalie Tadena (Wall Street Journal)

Timberlake901Justin Timberlake is in a deal with Beam to rebrand Sauza Tequila with a purely digital campaign. He made and named the new brand he will be the spokesperson for, Sauza 901 (901 is the area code of his hometown, Memphis, TN).