Low-fare airline JetBlue Airways Corp. has started a loyalty program based on points instead of miles.
The new program, TrueBlue, which rewards the airline’s most frequent flyers, is managed online at www.jetblue.com. Customers who book flights through the company’s Web site get double points.
TrueBlue differs from traditional airline loyalty programs by offering points instead of miles for flights flown. The airline has classified each of its routes as short, medium or long-haul. Customers can earn points for each one-way trip; two points for a short flight; four points for a medium flight; and six points for a long flight.
A free roundtrip flight–anywhere JetBlue flies–is awarded once a customer reaches 100 points.
“In our 30 months of operation, JetBlue has already attracted an incredibly loyal customer base
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