When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.
But the actress proved them wrong: the brand is expected to pull in more than $150 million in revenue this year. She told her story of how the business was launched to the Chicago Tribune.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.