Jenny Craig, Inc., La Jolla, CA will roll out an online promotional campaign including use of search engines and banner advertisements on key Internet sites serving women’s health issues. The campaign will support its launch of Advanced Nutrients, a new, proprietary line of vitamins, minerals and herbal dietary supplements. Initially, Advanced Nutrients will be offered exclusively via the Internet through http://www.jennycraig.com, a new e-commerce site designed, developed and implemented for Jenny Craig by USWeb/CKS.
Jenny Craig will support the supplement launch with an Elements of the Company’s offline promotional campaign include broadcast and print advertising, direct mail, and point-of-purchase materials distributed at more than 520 Jenny Craig Centres in the U.S.
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