J. C. Penney Company, Inc., Plano, TX, has elected Robert G. Romasco, vice president. Romasco was recently president and chief executive officer of J. C. Penney Direct Marketing Services, Inc. Romasco, formerly senior VP of corporate marketing of American Century Investment, has 26 years of experience in marketing and direct marketing, including brand, product development and management, advertising and promotion, and corporate communications.
“Bob Romasco’s experience and leadership will greatly influence the continued growth of J. C. Penney Direct Marketing Services,” said J.C. Penney Co. chairman and CEO James E. Oesterreicher.
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