January’s Greatest Hits

Snowed under in January? Now's a good time to catch up on the Top 10 most widely read articles from January 2012.

No. 1. Beyond Facebook: 3 Innovative Promotions Using Other Platforms

No. 2. The 2011 Interactive Marketing Awards

No. 3. 5 To Do's When Activating Digital Shopper Marketing Programs

No. 4. NASCAR's VP Partnership Marketing: If You're in the Race, You Better Keep Pace

No. 5. 2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories

No. 6. New Citi App Lets Loyalty Members Pool Points Through Social Networks

No. 7. 2012 Trends in Customer Loyalty and Rewards

No. 8. As Hispanic Population Grows, so too do Challenges for Marketers—5 Insights

No. 9. 7 Simple Steps to Successful Social Media Promotions

No. 10. Putting Your Customer Loyalty Strategy into Reverse