Jakks Pacific, Inc., Malibu, CA, extended its licensing deal with Nickelodeon, New York City, to include use of a broad range of the network’s properties on such items as play compounds, writing instruments, mechanical-design toys, back-to-school stationery, and lunch boxes. Nickelodeon credits Jakks with turning its Gooze product line into the second-best selling toy in the U.S. in the second half of 2000.
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