Intrepid Investments, LLC, a merchant bank focused on investing in technology and companies that use the Internet as an integral part of their revenue generation strategy, today announced it has purchased Q Interactive, a leading digital marketing provider, from Landmark Communications of Norfolk, Virginia. This purchase provides Intrepid with a leader in data-driven interactive marketing to enhance its growing portfolio. Q Interactive will function as an independent subsidiary under Intrepid Investments.
Q Interactive operates the Internet’s largest post registration-based lead generation network. The company provides targeted lead generation, email and display solutions to help more than 1,000 leading brand advertisers reach their target consumers and help publishers better monetize their online audience. “Q Interactive is a market leader with an outstanding reputation for best practices in data-driven interactive marketing,” said Dale Baker, president of Intrepid Investments. “Q’s unique proprietary targeting, established relationships with leading advertisers and publishers and commitment to sound business practices, positions them at the forefront of a burgeoning market which we believe has significant growth potential.”
“We are very pleased to have been purchased by an investment firm like Intrepid Investments that is focused and committed to the interactive space,” said Matt Wise, president & CEO of Q Interactive. “They come with a keen understanding of our sector garnered from direct experience with their existing portfolio of businesses. It is that market knowledge and their commitment to being on the cutting edge of interactive marketing that will provide support to accelerate Q’s future growth and leadership.”
About Intrepid Investments
Intrepid Investments is headquartered in St. Thomas and is a merchant bank focused on investing in technology companies and other companies that use the Internet as an integral part of their revenue generation strategy.
About Q Interactive
Based in Chicago, Illinois, Q Interactive provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience. Specializing in lead generation, email and display solutions, Q Interactive optimizes its services across a broad advertising network using a unique combination of behavioral, demographic and transactional data to provide superior campaign performance. Founded in 1995, Q Interactive is committed to the highest standards in ethical business practices, consumer permission and data privacy.
Every year, more than 1,000 leading brands rely on Q Interactive’s consultative service to generate quality results, including more than half of the nation’s top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo. Q Interactive’s advertising network, The Q Network, comprises high traffic partner sites such as Weather.com and About.com, as well as its own branded Web properties, including www.CoolSavings.com.
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