Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.
This growth in spending represents a 27% compound annual growth over the next five years.
In addition, interactive marketing, which currently makes up 8% of all ad spending, will grow to 18% of total ad budgets in five years.
This forecast is based in part on a survey of 344 interactive marketing professionals and their budget decisions affecting display ads, search, e-mail marketing, online video, and emerging media such as social and mobile marketing, according to Forrester.
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