Interactive Spending to Reach $61 Billion, Says Forrester

Posted on by Chief Marketer Staff

Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.

This growth in spending represents a 27% compound annual growth over the next five years.

In addition, interactive marketing, which currently makes up 8% of all ad spending, will grow to 18% of total ad budgets in five years.

This forecast is based in part on a survey of 344 interactive marketing professionals and their budget decisions affecting display ads, search, e-mail marketing, online video, and emerging media such as social and mobile marketing, according to Forrester.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 






CALL FOR ENTRIES OPEN





















CALL FOR ENTRIES OPEN




















                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.