The Integer Group has promoted Lisa Deatherage to chief marketing officer for Integer Denver, a new position.
Deatherage will be responsible for the overall marketing efforts of the agency including, marketing strategy, business development, communications, public relations and industry involvement. She is charged with both revenue growth and industry awareness of Integer Denver. Deatherage had been senior vice president/director of marketing for Integer Corporate.
Her past retail experience includes Hershey’s, Dean Foods, American Airlines, Campbell Soup Co., Nationwide and GTE. She began her career with Procter & Gamble in its grocery retail organization, handling all food and beverage, paper, and soap brands at retail.
Deatherage is also a member of the Promotion Marketing Association Shopper Marketing Center of Excellence. She has been with Integer Denver for five years and with parent company Omnicom for 10 years.
The Integer Group is a member of the TBWA Marketing Services portfolio.
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