Instagram Ready to Sell Ads Within 12 Months
Evelyn M. Rusli (WSJ.com)
In an interview with The Wall Street Journal, Instagram’s director of business operations, Emily White, said that her company should be ready to sell ads within the next year. There are risks, of course—the platform’s young user base might feel alienated, ads might clutter the experience and brands might not feel the need to spend money there—but this is something marketers should monitor.
