WE TEND TO TRUST PEOPLE who are like us. InsiderPages.com is taking advantage of that fact by overlaying a local directory function on top of a social network, giving members the chance to push their recommendations for a dentist or a drywall company out to friends and neighbors in their area. And now InsiderPages is giving those businesses a chance to capitalize on their recommendations with a pay-per-call sponsored link.
CEO Stuart MacFarlane says InsiderPages had its genesis in 2003 when he bought a home and walked around his new neighborhood, meeting neighbors and getting recommendations for builders.
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