InfoUSA has sent an acquisition offer to the board of Digital Impact Inc., an e-mail and Web-based marketing firm. The $2 per-share offer represents a 55-cent premium over Digital Impact’s stock price at the close of business Thursday.
As of early Thursday evening, infoUSA CEO Vinod Gupta had not received a response from Digital Impact.
The offer was not made as the result of a solicitation, Gupta said.
If acquired, Gupta would slot Digital Impact into its Yesmail operations, which currently serve as an umbrella for its digital holdings, which include Yesmail, Clickaction, Mercado and its recent @Once purchase.
Why add Digital Impact to its existing roster of offerings? Gupta hopes to serve as an online and offline one-stop-shop for its customers’ direct marketing needs.
“The industry is so fragmented that nobody is making any money,” Gupta said. “In the case of companies doing e-mail marketing, they are one-trick ponies.”
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