The Whole Brain Group, an online marketing firm based in Ann Arbor, Mich., created an infographic to explain, in simple terms, what inbound marketing is and how it differs from traditional marketing.
“Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services,” according to The Whole Brain Group. “Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy.”
While inbound marketing requires effort, it’s cheaper than traditional marketing and yields more qualified leads, the company adds.
The Whole Brain Group offers these five steps to get started with inbound marketing:
1) Create compelling content for all stages of the buying cycle
2) Get found by people who need your products and services
3) Convert visitors to leads and nurture the relationship
4) Convert qualified leads to customers
5) Analyze and adjust your marketing tactics
To read details on how each step should be executed, see the full infographic below:
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