Digital Net Agency (DNA), a performance-based search agency, has put together an infographic titled, “Friends With Benefits: How Social Partnerships Affect Brand Engagement.” It offers an overview of how the end of Instagram’s support for Twitter Cards in mid-December has affected each platform.
DNA explains that when Instagram supported Twitter Cards, Instagram was driving traffic to Twitter. Now that support for Cards has ended, Twitter is driving traffic to Instagram.
Here are some of the effects of that change for the top 100 brands on Instagram, according to a report from Simply Measured:
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