Infographic: ‘The Social Business Shift’
Eloqua, a demand-generation automation company, has put together an infographic detailing how social media has changed the way business is done in four industries: human resources, sales, marketing, and research and development.
Social business is about enterprises shifting from shielding themselves from disruption to embracing it, according to Eloqua. This requires organizations being more transparent externally and internally.
The old paradigm is centralized, 9-to-5, sets the brand as the expert, and builds and ships. The new paradigm is distributed, real-time and global, sets the community as the expert, and is perpetually beta, according to Eloqua.
See how companies like LinkedIn, Taleo, Kiva, Bunchball and Curata are facilitating the social business shift by looking at Eloqua’s infographic below:
