Eventility, a platform for organizing and promoting events, clubs, groups, communities and places, has pieced together an infographic showing the benefits of online communities for small businesses. Here are some of the highlights:
– 97 percent of consumers look for local businesses online
– 73 percent of consumers go online to search for discounts or promotions
– 73 percent of small businesses use Facebook, while 61 percent use LinkedIn, 55 percent use Twitter, 47 percent use YouTube, 44 percent use Google+, 22 percent use blogs and 20 percent use Pinterest
– 91 percent of small businesses use social media to share news about their business, while 90 percent use social media to share news about products
– 85 percent of small businesses are increasing their use of email in 2013
For more information on how online communities can be beneficial for local businesses, see the full infographic below: