Infographic: Leading With Lead Quality Insights
Leads360, a lead-management software firm, generated an infographic driving home the point that not all leads are equal. Marketers in need of this reminder will find a wealth of interesting findings, including:
- The most desirable insurance leads are from Utah, have high-school diplomas, have very poor credit and have a Comporium email domain (18-270 percent more likely to convert)
- The least desirable mortgage leads are from North Dakota, have 0-5 years at their current job, have poor credit and are interest in an ARM loan (47-96 percent less likely to convert)
- The most desirable education prospects are Mac users, have a bachelor’s degree, are interested in part-time programs and are married (11-45 percent more likely to enroll)
For more insights into lead profiles for those three verticals, see the full infographic below:
