Infographic: ‘Small Business Saturday: Path to Online Marketing Success'

Infographic: ‘Small Business Saturday: Path to Online Marketing Success’

Posted on November 21, 2012

ReachLocal, a local online marketing firm, has put together a timely infographic regarding Small Business Saturday. It holds a five helpful tips for small businesses looking to compete against bigger competitors this holiday season.

Tamara Weintraub, content marketing manager at ReachLocal, summarizes the pointers in the infographic:

1) Your potential customers are spending more and more of their time online. According to Social Media Today, consumers spend 22% of their time on social networking sites, 21% searching, 20% reading content, 19% emailing, 13% viewing entertainment, and 5% shopping. Tailor your marketing campaigns for Small Business Saturday accordingly.

2) People are searching for local businesses just like yours. Build a search friendly Web presence to capture more consumers searching online.

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