Integrated marketing company Impiric (formerly Wunderman Cato Johnson), New York, has formed a partnership with ValueFlash.com Inc., an Internet direct marketing start up.
ValueFlash benefits from the alliance by gaining access to Impiric’s customer relationship management expertise and client base. Impiric achieves access to ValueFlash’s V’flash Messenger–a system that allows a company’s customers to communicate directly in real time.