E-mail marketers face new restrictions when targeting consumers based in Illinois: According to a new law, all e-mail must contain a toll-free telephone number or a valid e-mail return address that will allow the recipient to opt out of receiving further advertisements from the marketer.
Additionally, the first four characters of any e-mail solicitation must be “ADV:,” and the first eight characters of any message offering wares for adults must be “ADV:ADLT.” The revisions apply to any marketer whose e-mail service provider
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