Email remains an effective tool for marketers, but there are still some out there who aren’t maximizing the tried-and-true channel. Yes, incorporating social sharing buttons in email marketing messages has its benefits. In fact, according to GetResponse, emails with social sharing buttons get an average click-through rate (CTR) of 6.2 percent, which is 158 percent higher than the 2.4 percent CTR for emails that don’t include social sharing buttons.
But merely including social sharing buttons in emails doesn’t mean a marketer has mastered the art of creating a social email content strategy. Email is truly made social when actual social media content is integrated into the messages.
“The bottom line is that if your emails are not populated with noteworthy content that’s relevant to your audience, your social sharing button is a useless waste of kilobytes, attention, and time,” writes David DeVore, founder and CEO of FanCentric.
Brands can rest assured that the social media content they already have can be leveraged to boost their email marketing. DeVore adds that user-generated content
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