How to Target Every Part of the Marketing Funnel With Effective Social Media Content
When people talk about using social media to get clicks and drive actions, they’re only focused on one part of the purchase cycle. “Whether you’re buying lip gloss or a new database system for a business, buying is a process, and to simplify buying to the single point in time where we take action means that you’re limiting the appeal of your marketing, and probably missing out on 80 percent of the people who might not be ready to buy right now,” writes Krista Neher, CEO of Boot Camp Digital. The full purchase/marketing funnel includes: awareness, interest, desire, action, retention and advocacy, in that order. It shows us that there’s value in building all these things, which when combined lead to purchases. Marketers need to focus on creating content and calls to action that target each stage of the funnel. This involves understanding people, psychology and marketing. (ClickZ)
