How to Run a B2B Facebook Contest: 6 Tips
Many business owners think Facebook and other social media platforms are more for B2C companies than B2B companies, but that doesn’t mean B2B companies can’t take advantage of social media to connect with current customers and convert prospects into new customers. A Facebook contest is a great way to help a B2B company achieve its goals. Here are six tips to help: 1) remember that social media offers a way to have a personal, friendly way to converse with your customers; 2) run contests and promotions with the aim of getting in touch with customers more often; 3) give users an incentive to share word about your contest; 4) use the contest to show off your company’s personality; 5) share details about your contest everywhere you can; 6) use the contest as a chance to learn more about your customers and clients, but be sure to know one of your goals is to serve them better. (MarketingProfs)
