How to Improve Email Marketing Results With 25 Experiments
What does it take to craft the perfect email? Though that question is pretty much impossible to answer, since everyone has different audiences and circumstances, there are certainly tests and experiments to help you find out what works best. This post explains 25 such experiments in the categories of: email layout and design, email timing and frequency, dynamic content email, email call-to-action, email sender, and email copy. (HubSpot Blog)
