How to Fix the Sales-Marketing Rift in Your Company
While it may not be Montague and Capulet, chances are that your sales and marketing crews aren’t quite aligned with each other. But fear not — you aren’t alone in this difficult endeavor. While it’s hard to change process all the time, there are three overarching themes that tend to surface over and over again, and if you can tackle them you may find more harmony between sales and marketing. HubSpot offers an incisive and helpful walkthrough of these issues. These are the three dangerous hurdles sales and marketing must get over, together: the misconceptions, misalignment and misleading hurdles. Each hurdle is dangerous for specific reasons, and each will require different solutions. For example, the misconceptions hurdle must be addressed with education, sales-marketing meetings, and having sales and marketing spend quality time together. (HubSpot)
