The mega cultural event that is the Super Bowl has finally arrived—and with it, so have scores of brand campaigns and tie-ins aiming to capitalize on the game’s massive audience. But not all news that breaks around this time of year is intrinsically linked to football.
An article in CM sister pub PRNEWS looks at several marketing strategies that tap into the cultural moment created by the big game and leverage news angles beyond the mainstream. Here’s how non-endemic brands—in the airline, gaming and healthcare industries—have hitched their wagons to the event.
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