Instagram announced the addition of Web-based profile pages for users, a sign that the mobile app has truly outgrown the small screen. Brands should see this as an opportunity. The Web profiles will be kept simple to help users and brands display their content in an organized, visually appealing way. “In essence, the move helps provide a visually stunning landing page to represent your corporate or individual brand.” Marketers should pay attention to these five aspects of Instagram profile pages: bio, link sharing, content, profile picture and tunnel vision. (Simply Measured)
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