A Gartner study reports that 25 percent of the population will spend at least an hour a day in the metaverse by 2026, whether for work, shopping, education or entertainment. That’s sooner than many brands are prepared for. Read how marketers can approach creating metaverse experiences, according to a piece in Event Marketer, by leading with a business objective first, a clearly-delineated purpose, an eye toward building customer loyalty and nurturing connection among attendees.
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