HouseHold Direct.com, through its newly retained Internet advertisig agency, DoubleClick, will expand its brand awareness through a marketing program scheduled to launch in the first quarter of 2000.
In support of the branding strategy, DoubleClick is considering several Web-based marketing programs that are expected to provide from 8 million to 32 million impressions per month to begin in January.
The National Telemarketing Association had previously been retained to coordinate the national telemarketing effort. Several direct mail programs designed specifically to solicit new members are being prepared for testing with the launch of the updated Web site in January.
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