Hormel Foods has begun its 14th season of Ski Watch radio reports.
The Austin, MN-based food company sponsors daily radio updates on ski conditions in 75 markets. This year, retailers earn on-air mentions in exchange for display support for Hormel Chili and Dinty Moore Beef Stew.
A Key to Ski Giveaway sweeps will send winners to Aspen, CO, to ski and compete for a grand-prize Jeep Wrangler. The finalist with the key that fits wins the car. Olympic gold medallist Picabo Street will host a meet and greet (and ski) with sweeps winners and do voice-overs for the reports. Ski Watch began Nov. 24 and runs through March 26 via CRN International, Hamden, CT.
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