Venice, CA-based American Honda Motor Co.’s second-annual Civic Tour hits the road April 11 with rock group Incubus in the driver’s seat. The group will headline 50 performances around the U.S. through July 3.
Beginning March 11, fans can log onto civictour.com for schedule information, a band scrapbook, and streaming audio and video. Concert tickets and meet-and-greets will be given away through online sweepstakes and radio contests in 18 top markets. Incubus will autograph and help design six customized Civic Si’s to be displayed at concerts and awarded to winners of online, on-site, and on-air sweeps. Last year’s Civic Tour stopped at smaller venues and included two legs headlined by different bands.
Print ads via Rubin Postaer and Associates, Santa Monica, CA, will support in each market. Venice, CA-based marketingfactoryinc. handles the tour.
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