Honda Offers Sleek Driving Shoe with 2016 Civic
Posted on
by Patty Odell
Honda is out with a new campaign that includes shoes, yes shoes. What do shoes have to do with driving? Honda says, a lot!
In a fresh approach to automobile marketing, Honda is pairing the HT3 limited-edition driving sneakers with the 2016 Honda Civic as part of its new “Drive in Design” campaign. JackThreads footwear master Michael Vincent reinvented the ol’ driving shoe to appeal to younger sneaker wearers, a target demo for the Civic. An event in Los Angeles, sponsored by Thrillist, announced the campaign. The campaign is featured in a custom content series on Thrillist, a web site that is “obsessed with everything that’s worth caring about in food, drink, and travel.” Get the scoop here.