The Home Depot has been selected as the new category exclusive sponsor of The Learning Channel’s hit series Trading Spaces.
The partnership includes the renewal of The Home Depot’s category exclusive sponsorship to While You Were Out series, as well as advertising across other Discovery Networks including the Discovery Channel, Discovery Home & Leisure Channel and BBC America.
The Home Depot will provide the budget, products and materials for the design projects on Trading Spaces as well as While You Were Out. In return, the home improvement retailer will receive marketing opportunities throughout both series on all related specials and stunts, as well as on the new companion series Trading Spaces: Family. Home Depot can also include its logo in print ads and direct mail campaigns for the two series among other benefits.
The partnership runs from fourth quarter 2003 through third quarter 2004.
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