High-speed Internet connections–necessary for accessing some online marketing vehicles–have become standard equipment in the wealthiest homes, according to a new survey by Knowledge Networks/SRI.
Broadband households are also 50% more likely to be active online shoppers, the survey noted.
The new data shows that broadband access in online households earning $75,000 or more per year has grown 25% since the spring, from 40% to 49%. The 49% consists of 31% who have cable modems and 18% using DSL connections.
High-speed Internet in all online households also increased from 26% to 34% during the same period.
By contrast, dialup connections are now found in 66% of online homes, down from 75% in Spring 2003. They are also present in 50% of upper-income Web homes, down from 60% in this spring.
In addition, 64% of broadband households report shopping via the Internet in the past 60 days versus 42% of dialup homes and nearly half have kids.
Knowledge Networks/SRI polled 1,526 people in August and September.
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