Hanover Direct Inc. Weehawken, NJ, is rolling out a new catalog, Company Kids. The 64-page book will feature 315 production a range of categories.
“This market segment has completely evolved, with an increasingly affluent and savvy parent looking for more specialized product, making this classification stronger than ever,” said Richard Hoffmann, president and CEO for Hanover Brands Inc., in a statement.
The new catalog is the latest development in Hanover Direct’s strategy to create lifestyle positioned brands for specific audiences. Hanover has also joined a co-op I-Behavior database.
Journeys Plans Catalog, Revamped Web SiteGenesco Inc., a footwear retailer based in Nashville, TN, has tapped North Carolina-based shop Long Haymes Carr, as its agency of record. The company plans to spin off a catalog for an update the Web site of Journeys, its line of footwear aimed at the teenage market.
Journeys expects to devote approximately $7 million, including vendor support, to its marketing programs–more than doubling last year’s investment.
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