Hachette Filipacchi Media has joined forces with Alloy Inc. to build circulation and ad revenue for ELLEgirl magazine and grab a larger share of the teenage dollar.
As a result of the five-year pact, ELLEgirl will draw on Alloy’s database of more than 21 million young people. And Alloy will run subscriber promotions on behalf of the magazine. It has two catalogs, Alloy and Delia’s, with a combined circulation of 5.6 million.
Network
