By Jay Weintraub, Founder & CEO, LeadsCon and Daily Deal Summit
One of my long-time inspirations, Andrew Chen, wrote a post in April of this year that introduced and popularized a term that has since caught fire, the growth hacker. As he wrote in the title, “Growth Hacker is the new VP of marketing.” For me the term was and still is a hard to sink my teeth into. I’m more of an old school direct response, customer acquisition junkie, terms by comparison, that sound not only unsexy but perhaps outdated when compared to growth hacking. The question I’ve always had is: Is
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