Groupon Integrates User Reviews With the Help of YaDig.com in the Middle East
Groupon is partnering with YaDig.com to enable consumers in the Middle East to read about and review businesses before buying online deals from them. YaDig is a regional review site. It’s sharing of reviews on Groupon.ae will be the first time YaDig is sharing its reviews with a site. All Groupon.ae users will now be able to give feedback about businesses after their experiences with them. “Groupon’s partnership with YaDig is a great step to further improve our value proposition and strengthen our position as the innovators of localized online marketing and group buying,” said Alexander M. Kappes, CEO of Groupon Middle East. “With its objective reviews and the innovative website, YaDig, as a locally grown business, is the perfect addition to Groupon’s regional services.” (AMEinfo.com)
