Grey Direct and ClcikAction Inc., a Palo Alto, CA-based permission-based e-mail relationship management services company, will be strategic partners. Grey’s in-house groups — Grey Direct Direct e.Marketing and Grey E.Mail — will market and implement ClickAction’s programs for Grey Direct clients.
Grey Direct serves such clients as Chase Manhattan Bank, Glazo Welcome, and Nokia. ClickAction’s clients include Nabisco, Brooks Brothers, and Adforce/CMGI.
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